Cookie Statement

Our websites use so-called "cookies". Cookies are small data files. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted when you end your visit. Permanent cookies remain stored on your device until you delete them yourself or they are automatically removed by your web browser.

Cookies may originate from us (first-party cookies) or from third-party providers (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third parties within websites, for example cookies used to process payment services.

In general, the following types of cookies exist:

Functional cookies:

These cookies ensure that the website functions properly and that user settings or preferences remain known. This optimises your visit to the website. Certain website features would not function without them. These cookies may be placed without the visitor’s permission.

Analytical cookies:

We use analytical cookies to measure how many visitors come to the website, where they come from and which pages are visited.

Marketing cookies:

Marketing and tracking cookies are used to analyse browsing behaviour across websites and online services. These cookies help us and our partners deliver personalised content, measure the effectiveness of advertising campaigns, and provide advertisements that are relevant to your interests.

Website management tools

Our website uses the following management tools

Usercentrics

Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, website: https://usercentrics.com (“Usercentrics”) is a Consent Management Platform (CMP) that helps websites and apps collect, manage and document users’ consent for cookies and data processing activities. Usercentrics records the choices made by a user and ensures that certain tools (such as advertising trackers) are activated only after the user has given consent. We advise you to regularly check the privacy statement of Usercentrics to know what Usercentrics does with your (personal) data.

Google Tag Manager

We use Google Tag Manager, a tag management system provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Tag Manager enables us to manage and deploy website tags, tracking tools and other technologies through a single interface. Google Tag Manager itself does not collect personal data for its own purposes, does not create user profiles and does not store cookies. It merely facilitates the loading and execution of other tools and services on our website. Google Tag Manager is used to ensure the efficient operation, administration and optimisation of our website and online services. Further information about Google Tag Manager is available at:
https://support.google.com/tagmanager

Analytics and advertising cookies

Our website uses the following analytics and advertising cookies

Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Analytics helps us understand how visitors use our website. The service collects information about website usage, such as pages visited, time spent on the website, navigation paths, device and browser information, and interactions with website content. This information enables us to analyse and improve the performance, functionality and user experience of our website.

Google Analytics uses cookies and similar technologies to recognise users and generate statistical reports regarding website usage. Google Analytics 4 does not store or log IP addresses. Google may temporarily process IP addresses in order to provide the service, including deriving approximate location information, but IP addresses are not included in analytics reports and are not retained by Google Analytics.

The information collected by Google Analytics may be transferred to and processed on servers located outside the European Economic Area, including in the United States. Google processes this information on our behalf and provides us with aggregated reports and insights. We do not use Google Analytics to directly identify individual visitors.

Google Analytics is only activated after you have provided consent for the use of analytics cookies. You may withdraw your consent at any time through our cookie settings.

Google Ads

We use Google Ads, an online advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Ads enables us to display advertisements to users who may be interested in our services. Google may use cookies and similar technologies to determine whether a user has visited our website, viewed specific content, interacted with our advertisements, or subsequently completed a desired action, such as submitting an enquiry or booking a consultation.

Google Ads also allows us to measure the effectiveness of our advertising campaigns and to display advertisements based on users' interests, search behaviour and interactions with websites.

Google Ads is only activated after you have provided consent for the use of marketing cookies. You may withdraw your consent at any time through our cookie settings.

Google Ads Remarketing

We use Google Ads Remarketing, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Ads Remarketing enables us to show targeted advertisements to users who have previously visited our website or interacted with our online services. This allows us to display advertisements that are more relevant to users based on their previous interests and interactions with our website.

To provide these personalised advertisements, Google uses cookies and similar technologies that recognise users across websites and devices. Based on this information, Google may place users into specific audience groups (Customer Match) and display tailored advertisements within the Google advertising network, including Google Search, YouTube, Gmail, and partner websites.

Where a user is logged into a Google account, Google may combine information collected from different devices, enabling advertisements to be displayed across multiple devices used by the same user.

Google Ads Remarketing is only activated after you have provided consent for the use of marketing cookies. You may withdraw your consent at any time through our cookie settings.

Google Conversion Tracking

We use Google Conversion Tracking, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Conversion Tracking enables us to measure the effectiveness of our online advertising campaigns. When you visit our website after clicking on one of our Google advertisements, Google may place a cookie or use a similar technology on your device to determine whether a specific action has been completed, such as submitting a contact form, registering for an event, downloading information, or making a booking request.

The information collected through Google Conversion Tracking helps us understand how users interact with our website after viewing or clicking on our advertisements. This allows us to analyse the performance of our advertising campaigns, improve our marketing activities, and better tailor our services to users' interests.

We only receive aggregated and statistical information about conversions. We do not receive information that allows us to personally identify individual users.

Google Conversion Tracking is only activated after you have provided consent to the use of marketing cookies. You may withdraw your consent at any time through our cookie settings.

Information about Google

For more information about how Google processes user data, please refer to Google's Privacy Policy at: https://policies.google.com/privacy

Google is certified under the EU-U.S. Data Privacy Framework (DPF). Information about Google's certification can be found at: https://www.dataprivacyframework.gov/

Plug-ins cookies

Our website uses the following plug-ins.

Google Fonts

We use Google Fonts to ensure the consistent and visually appealing display of fonts on our website. Google Fonts is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

The fonts used on this website are hosted locally on our servers. As a result, no connection is established to Google servers when you visit our website solely for the purpose of displaying fonts, and no personal data is transmitted to Google through the use of Google Fonts.

Google Fonts are used to improve the presentation, readability and user experience of our website.

Google Maps

We use Google Maps, a mapping service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Google Maps enables us to display interactive maps on our website and helps visitors locate our offices, venues and event locations more easily. When Google Maps is activated, Google may collect certain information about your use of the map service, including your IP address, device information and location-related data. Google may also use cookies and similar technologies to provide, improve and personalise its services.

When you access a page containing Google Maps, information may be transmitted to Google and processed on Google's servers. This may include the transfer of personal data to countries outside the European Economic Area, including the United States.

Google Maps is only activated after you have provided consent to the use of marketing cookies. You may withdraw your consent at any time through our cookie settings.

Turning cookies on and off and deleting them

The internet browser allows you to delete cookies automatically or manually. You can also indicate that certain cookies may not be placed. Alternatively, you can set your internet browser to notify you when a cookie is placed. More information on these options can be found in the instructions of the browser’s Help function. Please note that disabling certain cookies may result in reduced performance of our website.

You can prevent Google from collecting and processing your data by downloading and installing the browser plug-in available at the following link:

https://tools.google.com/dlpage/gaoptout

This cookie statement was prepared on 29 September 2026. Reality Upgrade reserves the right to change the cookie statement.